The business of sports tech, in brief.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
The 2026 FIFA World Cup is providing a great opportunity for not only FOX Sports and Telemundo to engage fans in compelling ways but also the likes of Comcast Xfinity.
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract. The Tixserve solution has helped FAW…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running June 11 through July 19. Telemundo.com The
Fandango will bring Telemundo’s live Spanish-language coverage of the FIFA World Cup 2026 to 160 theaters across the United States from June 11 through July 19. The screenings will be
The sports-analytics company combines its data with proprietary AI to help leagues and teams, broadcasters and streamers, and rightsholders to deepen storytelling and enhance the fan experience As Opta marks
Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.
Rival WNBA fans have had some common ground this season. Within their Reddit community, more than 100 fans have discussed the league’s updated app, tallying faults like being logged out repeatedly and game streams jumping back to the beginning or to live instead of skipping a few seconds in either…
Comcast Business has detailed the advanced network infrastructure it has deployed at Levi’s Stadium, home of the San Francisco 49ers – one of the most technologically-enabled venues in professional sports. The
Dune, a company that provides tools to track prediction market betting activity, removed two Kalshi datasets from public view on May 15—less than 48 hours after Sportico used them to analyze how much retail bettors were losing on parlays. Dune did not publicly acknowledge taking the information…
One of America’s great modern venues, Levi’s Stadium, underwent a major production-technology transformation last summer, highlighted by a new ST-2110-based, UHD/HDR-capable control room, massive 4K videoboards, enhanced audio, LED lighting,
Driving fan engagement with new stadium technology sounds easy on paper. Deploy better Wi-Fi, roll out mobile apps, layer in AI, and watch the experience transform. In reality, driving fan engagement is far messier. The sports industry has no shortage of innovation, yet adoption remains a struggle…
Since returning to InCrowd in September 2025 following three years in sports strategy consulting, it’s been great to see the progress made in the industry’s digital transformation. It’s clear that rights holders are now reaping the rewards of their tech stack investments; more sophisticated…
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many audiences consume sound. The company was
Kappture has launched a new website alongside a newly structured product suite, designed to better reflect the existing scale, connectivity and operational capabilities of the platform today. As hospitality environments continue to evolve, so has Kappture. What began as POS technology for…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
How sports venues are moving from dashboards to decisions If a fan enters a concession line, waits several minutes, and leaves without buying anything, how much revenue did the venue lose? The answer exists but finding it will require some digging. At every game, some fans wait in ticketing or…
