The business of sports tech, in brief.
M6 France, one of the largest private national French TV channels, has the rights to a World Cup for the first time in its nearly 40-year history. For Virgil Beljambe,
The UK Government has proposed new legislation to ensure ‘crown jewel’ sporting events remain free to watch on digital streaming and catch-up services. The Department for Culture, Media and Sport (DCMS) has introduced plans, as part of a media green paper, to update the 1996 listed events regime…
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
VALORANT Masters London’s second Playoffs day kicked off last week with a three-map thriller between VCT EMEA darkhorse FUT Esports and VCT China legend Champions EDward Gaming (EDG). Tension was brewing throughout the series, with FUT Esports delivering banter on stage and receiving boos from the…
The Mayor of London, Sadiq Khan, is the latest guy to claim his city will “lead the world in esports.” It sounds exciting at first, sure, but it made me laugh almost immediately. How many friggin “esports capitals” do we need? It’s a phrase that basically means nothing at this point. During a…
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
FOX Sports’ Big Noon Kickoff will broadcast live from Wembley Stadium in London ahead of the Union Jack Classic on Saturday, Sept. 19. The announcement was made on FOX’s FIFA
IBC2026 will take place at the RAI Amsterdam from September 11–14, bringing together attendees from more than 170 countries. The show is expected to exceed 45,000 square meters across 14
OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encoder support, and workflow enhancements. Plugin Support Firmware 2.0 adds
It has been 28 years since the Norwegian men’s team took part in a World Cup. Now, the team led by Ståle Solbakken will start its tournament in the US
Norwegian broadcasters NRK and TV 2 have the rights for the FIFA World Cup 2026. They will be dividing up the games throughout the tournament, with NRK showing 51 matches
A referee camera was introduced during the final of the World Snooker Championship at the Crucible Theatre in Sheffield, giving viewers a new perspective on the action and providing the
The following article "USMNT opener sets viewership marks on English, Spanish-language TV" originally appeared on Sports Media Watch. The first United States World Cup match on home soil in more than three decades delivered on both English and Spanish-language television. Friday’s United…
Net Insight has announced that a multinational technology company is deploying a Nimbra Edge contribution network using Nimbra 520 and Nimbra Edge to support live internal events, panel discussions, and
ŌURA has signed Harry Kane and Declan Rice as global ambassadors to support athlete health monitoring during the UK football calendar. The agreement establishes long-term partnerships with the two England players, who will feature in marketing activity centred on performance, recovery and health…
Masters London officially kicked off last Saturday, but there’s been plenty of VALORANT esports shake-ups even beyond VCT’s second global event of the year. From concerning Game Changers backlash to the highlights (and lowlights) of Masters London, here’s everything you need to know about last…
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 19. Coverage will originate from
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain, Italy, and Japan, where it holds broadcast rights for all 104 matches. Coverage will include instant
