The SportsTech Brief

The business of sports tech, in brief.

Running & athletics tech news · Europe

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Broadcast & Streaming · 22 Oct 2026 · DE

Arkona Adds Native Integration With Bitfocus Buttons

Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona module (v1.0.0) is available now in Bitfocus Buttons v1.8.2

Sports Video Group
M&A · 7 Aug 2026 · GB

The BBC secures ATHLOS rights

The BBC has acquired the UK broadcast rights to ATHLOS London, becoming the domestic home of the women’s athletics event’s first international edition. The agreement marks the first partnership between the broadcaster and ATHLOS, with coverage to be made available across the BBC’s digital…

Sport Industry Group
Analytics & AI · 1 Mar 2026 · AU, DE, FR

Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance

In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…

Soccerscene
Esports · 29 Jan 2026 · DE

G2 Esports are the most visited R6 esports team on Liquipedia

Esports platform Liquipedia has revealed that G2 Esports is the most searched Rainbow Six Siege X team in 2025. Among the top 20, M80 has placed runner-up following its BLAST R6 Munich Major 2025 victory, with Team BDS claiming third place. Other popular teams that scored highly in the Liquipedia…

Esports Insider