The business of sports tech, in brief.
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK and Ireland for WTGL, the new tech-focused women’s team golf league launched in partnership with the LPGA Tour and TMRW Sports.
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women’s TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights that also
Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…
UK golf technology startup Paralo has raised £270,000 in an oversubscribed pre-seed funding round to develop its operating system for golf clubs and a connected product for golfers. £250,000 of the fo...
With 42 RF cameras and high-power radio mics deployed, the spectrum environment is challenging at the coastal Royal Birkdale golf club The Open Championship is underway at Royal Birkdale in
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity Media on a production marked by uncharacteristically hot weather The NBC Sports golf-production team has a
Virtual Eye is delivering 15 graphics outputs for global coverage of this week’s PGA Championship, with crews in New Zealand, the U.S., and Scotland operating in shifts to provide continuous
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf
Sky Sports has installed PLATFORM Golf’s TrueSlope system inside its studio to enhance its golf broadcast coverage. The full-swing and putting platform made its on-air debut during the broadcaster’s Masters Breakfast coverage. It was used by analysts to recreate on-course conditions and support…
On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
The PGA TOUR season is officially underway as the Sony Open enters Round 2 today at Waiʻalae Country Club in Honolulu, Hawaii. Among the many dramatic changes that the TOUR
TNT Sports has agreed a multi-year broadcast deal to show the LIV Golf League in the UK and Ireland. Commencing in January 2026, the broadcaster has secured the rights to air all 14 global events live across its linear channels and the discovery+ streaming platform. As the official broadcast…
Sky and the PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029. This follows recent extensions to
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
