Partnerships · 2h ago · DE
EGYM & Hyrox Bring Race Training Into Gym Member Apps
The partnership launches with Hyrox Training+, which is already available through Fitness First’s app across more than 220 clubs in Germany
Fitness tech news · Europe
News · 3 Oct 2026 · FI
Wall Street’s Alpha-Chasing Biohackers Trade Wine for Wearables
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Funding · 23 Sept 2026 · GB, US
Fitness mirror MAGIC AI raises Series B to scale in US
MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named
Startups · 15 Sept 2026 · GB
Peter Crouch’s Vytal Ventures reveals first cohort
Vytal Ventures, an athlete-backed, founder-led venture studio for health, fitness and wellbeing, has announced its first cohort. Four founder-led businesses – PHYT, Precision Coaching, vessa and Open Wellness – are joining the studio. PHYT is an AI-powered body composition platform that turns a…
Analytics & AI · 20 July 2026 · FI, US
Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
News · 1 July 2026 · FI
This Season’s Best Fitness & Wellness Launches, From Oura Ring 5 to an AI-Powered Scented Sleep Gadget
We've rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more.
Startups · 19 June 2026 · GB
Sir Mo Farah’s URUNN app secures seven-figure raise
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
News · 1 Apr 2026 · FI, US
Google Readies Screenless Fitbit Band To Rival Growing Whoop Craze
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Funding · 18 Mar 2026 · GB
Degree apprenticeship was springboard for SPORTL founders
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
Funding · 26 Jan 2026 · GB
MyARC launches new platform for fitness creators following €2M+ funding round
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
News · 22 Jan 2026 · GB, US
Strava to expand London footprint after growing San Francisco hub
Strava is planning to expand its London footprint, cementing the capital’s role as the fitness platform’s European hub as it continues to scale its global operations. The move comes as the San Francisco-based firm reported a standout year of growth and product development, with the company…
News · 31 Dec 2025 · FI, US
How Wearables Are Evolving From Fitness Trackers to Health Systems
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
Fan & Venue · 8 Dec 2025 · DE, ES, JP
Apple Fitness+ Makes Its Biggest Global Push Yet
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
Funding · 27 Nov 2025 · GB, US
SportTech servicing HYROX craze sees users double in six months
Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…