The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · Europe

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Partnerships · 9 Jan 2026 · GB

TikTok named first ever preferred platform for World Cup

The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…

Sport Industry Group
Broadcast & Streaming · 9 Jan 2026 · GB, IE

TNT Sports secures multi-year LIV Golf deal

TNT Sports has agreed a multi-year broadcast deal to show the LIV Golf League in the UK and Ireland. Commencing in January 2026, the broadcaster has secured the rights to air all 14 global events live across its linear channels and the discovery+ streaming platform. As the official broadcast…

Sport Industry Group
Broadcast & Streaming · 7 Jan 2026 · DE

ISE 2026: Arkona Demos IT and Enterprise Deployment

Arkona technologies GmbH, a developer of ultra-low-latency, high-density IP processing solutions, announces its upcoming attendance at ISE (Booth 5.K800), where the company will demonstrate how its software-defined media infrastructure extends

Sports Video Group
Partnerships · 7 Jan 2026 · GB

Wimbledon serves up new IBM deal

The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…

Sport Industry Group
Broadcast & Streaming · 7 Jan 2026 · IT, US

NBCUniversal Sells Out Ad Inventory for 2026 Winter Olympics

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more

Sports Video Group
M&A · 5 Jan 2026 · GB

Hot off the press: DAZN, Rangers, Stevenage FC

Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…

Sport Industry Group