The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news: Football (soccer) · Europe

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Broadcast & Streaming · 6 Sept 2026 · AU, DE

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…

Soccerscene
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Broadcast & Streaming · 26 Aug 2026 · DE

Bundesliga Places AI at the Center of Its Media Strategy

Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”

Sports Video Group
Broadcast & Streaming · 20 Aug 2026 · GB, IE, IT

DAZN extends Serie A UK rights

DAZN has renewed its Serie A broadcast rights in the UK and Ireland for the 2026/27 season. The agreement ensures that every Serie A match will continue to be available on the platform for viewers in the UK and Ireland throughout the upcoming campaign. During each round of fixtures, seven matches…

Sport Industry Group
Broadcast & Streaming · 13 Aug 2026 · CA, MX, PT

Vivaro Deploys Appear X20 Platform for FIFA World Cup Coverage

Vivaro deployed Appear’s X20 Platform to process and transport live video during the 2026 FIFA World Cup, supporting broadcasters and streaming platforms in Canada, the U.S., Portugal, Mexico, Colombia, Ecuador,

Sports Video Group
Broadcast & Streaming · 30 July 2026 · AU, ES

SBS reportedly secures broadcast rights for 2030 FIFA World Cup

Australia's Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians to watch football's biggest tournament for free. According to the Australian Financial Review, the broadcaster finalised a deal with FIFA several…

Soccerscene
Broadcast & Streaming · 24 July 2026 · DE

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel’s RefCam Live was used for the first time at an international soccer match during a friendly between the German men’s national team and Ghana in Stuttgart. Combined with Riedel’s

Sports Video Group
Broadcast & Streaming · 21 July 2026 · ES, US

Fox Crushes World Cup Ratings Record as Final Draws 38.9M

The 2026 FIFA World Cup closed out on yet another high note, as nearly 40 million viewers tuned in for the Spain-Argentina final on Fox Sports. According to Nielsen Big Data + Panel estimates, Fox’s coverage of Spain’s 1-0 extra-time victory over Argentina averaged 38.94 million viewers, making it…

Sportico
Broadcast & Streaming · 20 July 2026 · GB

The Rest Is Football nets two-year Netflix extension

Goalhanger has agreed a two-year contract extension with Netflix to broadcast its hit sports show and podcast, ‘The Rest Is Football’. The agreement secures the future of the show, hosted by Gary Lineker, Alan Shearer, and Micah Richards, on the streaming platform through to the UEFA Euro 2028…

Sport Industry Group