The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news: Olympics · Europe

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Broadcast & Streaming · 5 Feb 2026 · IT, US

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, Feb. 6-22.

Sports Video Group
Broadcast & Streaming · 20 Jan 2026 · GB, IT

BBC unveils Milan-Cortina broadcast plans

BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…

Sport Industry Group
Broadcast & Streaming · 7 Jan 2026 · IT, US

NBCUniversal Sells Out Ad Inventory for 2026 Winter Olympics

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more

Sports Video Group