The business of sports tech, in brief.
Earlier this year, the sports technology company signed multi-year partnerships with both Kalshi and Polymarket for data distribution.
Alibaba signs exclusive 6-year deal with UEFA for AI services and 360-degree replay technology across Champions League, Europa League and Euro 2028.
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
In today’s fragmented sports-media landscape, access to the game is no longer enough. For broadcasters, leagues, and digital platforms alike, the real battleground has shifted to how the game is
Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…
Sportradar has secured a multi-year agreement with Liga Nacional de Basquete to manage data, betting and integrity services across Brazil’s top basketball competitions. The agreement grants Sportradar worldwide audiovisual betting and gaming rights, along with betting data collection and…
Sports technology company Sportradar has released its annual integrity report, showcasing its efforts to protect the integrity of sports and esports events that took place throughout 2025. The Integrity in Action report reveals that the company monitored approximately 100,000 esports matches…
Although Swiss sports-analytics giant Sportradar has built its brand based largely on providing the goods for the global betting industry, delivering quantifiable data and insights to the exploding business of
