The business of sports tech, in brief.
Netflix's first exclusive football deal will see the next year's FIFA Women's World Cup at the centre of it's live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming…
Since debuting in 2020, Banana Ball has gone from viral curiosity to selling out MLB ballparks and NFL stadiums, drawing millions on national TV, and building a supersize social-media following.
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
Calrec will exhibit at NAB Show New York (Booth 444, Javits Center, October 21-22), making the U.S. debut of its Type RT compact console and Apex M6 modular I/O platform
Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM racing series, developed in collaboration with
After a raft of broadcast innovations took centre stage in the 2025/26 season, the Bundesliga has more in the pipeline for 2026/27. This season, the league and its host broadcast
ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, “B2X System Discovery and Signaling,” has been approved by ATSC Technology Group 3 for public
Ateme has announced that RTVE, Spain’s public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable production units. System integrator Broad Service designed and delivered
The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 preliminary duals on
The Bundesliga took steps last season to bring its broadcast rights holders better access to players, new presentation positions, and more content. With the 2025/26 season marking the start of
Ikegami will exhibit at NAB Show New York (Booth 708, Javits Center, October 21-22), demonstrating the UHK-X700VN camera and several other products. UHK-X700VN The UHK-X700VN is built on the UHK-X700
LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the start of each stage at the
The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announced October 19 at the Grimaldi
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardware and ecosystem dependencies that have slowed adoption of the codec.
North America’s premier rugby competition has secured a media extension, announcing that its broadcast and streaming partnership with ESPN has been officially prolonged through the 2027 Major League Rugby season.
DAZN is laying out how fans will access the 19 NBA, NHL, MLB, and WNBA teams streaming on its platform this season. Following this year’s collapse of Main Street Sports
Dolby Atmos is coming to Formula 1 on Apple TV beginning with the 2026 U.S. Grand Prix, joining Dolby Vision to deliver a more immersive viewing experience. For the first
Cloud-based production has evolved from an emerging technology to an increasingly essential part of the live-sports production ecosystem. But what does it actually take to implement these workflows, and what
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology and Engineering Emmy Award for its contribution to FPV drone camera systems for live sports broadcast coverage.
