The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news: Football (soccer) · Australia

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Partnerships · 13 Sept 2026 · AU

Global Institute of Sport brings AI-powered football analytics into the classroom

Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…

Soccerscene
Startups · 6 Sept 2026 · AU

The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…

Soccerscene
Broadcast & Streaming · 6 Sept 2026 · AU, DE

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…

Soccerscene
Analytics & AI · 8 Apr 2026 · AU

WSL Football set for major technology advancement with Sportable

The Barclays Women's Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology. Where innovation meets football Sportable's Connected ball technology will…

Soccerscene
Analytics & AI · 17 Feb 2026 · AU

The Vision AI Game-Changer Australian Football Can’t Afford to Ignore

Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…

Soccerscene
Startups · 11 Dec 2025 · AU, US

The AI platform protecting footballers in Oceania from online abuse

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…

Soccerscene