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The business of sports tech, in brief.

Olympics tech news · Asia Pacific

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Sport
Broadcast & Streaming · 12 Feb 2026 · CN

OBS Accelerates Shift to Cloud

Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2030. Since Beijing

Sports Video Group
Broadcast & Streaming · 7 Feb 2026 · CN, IT, US

Early numbers show increase for Winter Olympics Opening Ceremony

The following article "Early numbers show increase for Winter Olympics Opening Ceremony" originally appeared on Sports Media Watch. In the early returns, the Opening Ceremony of the Winter Olympics posted a sizable gain over four years ago — albeit with the usual caveats. NBC coverage of the…

Sports Media Watch
Broadcast & Streaming · 5 Feb 2026 · CN, IT

Alibaba Brings Cloud-Based AI Innovation to Winter Olympics

Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina

Sports Video Group
Startups · 2 Feb 2026 · GB, JP

Winning start for app from double Olympic champ Matt Richards

Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…

BusinessCloud
Esports · 29 Jan 2026 · KR

South Korea forms working group for Olympic Esports Games

The Korean Sport & Olympic Committee (KSOC) has announced the formation of a working group in preparation for the Olympic Esports Games (OEG), a global event by the International Olympic Committee (IOC). According to the translation of a press release, the working group aims to study the…

Esports Insider
Partnerships · 22 Jan 2026 · CN

Tencent Esports announce 10-year deal with Olympic Council of Asia

Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release, the partnership aims to ‘propel the…

Esports Insider