The business of sports tech, in brief.
The Australian Football League (AFL) has announced the implementation of mandatory AFL iD login integration across the official AFL Live App, establishing a centralised digital identity framework to deepen fan engagement across its national supporter base.Effective from midday Monday, 16 November…
James Hird swaps Essendon chaos for Affinda’s AI sports push, turning messy club data into wins and revenue.
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis tools including measurements, defensive
Advanced athlete intelligence platform Athoz has officially announced its expansion into the Australian sports market, securing an agreements across the National Rugby League, National Basketball League, and Australian Football League.
Ever tried to watch your local VFL team play, only to find the game wasn’t being broadcast anywhere? Yeah, that frustration just became a thing of the past. The AFL
Former Socceroo and Australian football icon Tim Cahill has officially joined Australian sports technology platform Nardo as an investor and strategic partner. The high-profile alignment coincides with the company securing
The Australian Football League (AFL) has announced a multi-year renewal and expansion of its partnership with Tradable Bits, selecting the company’s fan data platform to power digital engagement across both the AFL and AFLW.
Foxtel Media has announced a landmark expansion into the metaverse, launching the Kayo SPORTS Stadium on Roblox.
The approval of a reported $113 billion merger between Warner Bros. Discovery and Paramount Global is being framed as the creation of a “next-generation media and entertainment company.” But beyond Hollywood headlines, the deal signals something far more consequential for sport: a global media…
HITIQ Limited (ASX: HIQ) has announced the appointment of Adelaide Crows co-captain and AFLW icon Ebony Marinoff as an official brand ambassador for its PROTEQT™ instrumented mouthguard platform.
It made a controversial splash at this year's AO, and now supports Aussie AFL and NRL athletes. Whoop wearables are making their mark in Australia, as the Boston-based company reaches decacorn status.
The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…
Paramount+ has recently highlighted their successful viewership numbers for Australian Football. Paramount+ and Channel 10 struck a deal in 2024 with Football Australia (FA) that gave them the TV rights for the Australian national teams and domestic Isuzu UTE A-League and Ninja A-League Women's to…
