Sports tech partnership news: Tennis · Australia & NZ

Partnerships · 13 Oct 2026 · AU

Australian Open and Tennis Australia Announce Partnership with Adobe

Tennis Australia has secured a partnership with global technology leader Adobe, designating the firm as the Official AI Marketing and Creativity Partner of the Australian Open.

Ministry of Sport

Partnerships · 1 Apr 2026 · AU, GB

Foxtel Business Secures Exclusive beIN Sports Partnership for Licensed Venues

Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…

Ministry of Sport