The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news: AFL

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Partnerships · 25 Feb 2026 · AU

AFL and Telstra Launch Optical Tracking Trial at Marvel Stadium

The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.

Ministry of Sport · +1 other outlet
Analytics & AI · 17 Feb 2026 · AU

The Vision AI Game-Changer Australian Football Can’t Afford to Ignore

Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…

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