The business of sports tech, in brief.
Genius Sports Limited has addressed market scepticism following its definitive agreement to acquire Legend, a global digital sports and iGaming media network, in a deal valued at up to USD1.2 billion (AUD1.6 billion).
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
North American esports organisation TSM has signed the Project Delacruz roster ahead of the RLCS Boston Major. The signing marks the organisation’s return to Rocket League esports after its previous roster left in November 2025, following the end of last year’s Rocket League Championship Series…
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
Virtus.pro has re-joined the Honor of Kings esports partnership model in 2026, earning a direct slot to the Honor of Kings Major League (KML). The KML is a newly introduced league formed by the merger of the ecosystem’s global Eastern and Western divisions. Last year, the KML West and East had a…
Wildlight Entertainment has revealed the new content arriving in Highguard Episode 2, which introduces the tactical shooter’s ranked mode. The new update also brings a new playable Warden, in-game map, gameplay changes, and more to the studio’s debut title. Similar to other live-service shooters…
Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media…
Genius Sports expects its acquisition of Legend will result in the creation of a “digital sports and gaming media powerhouse”.
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
Spanish esports organisation Team Heretics has announced it has acquired the Rainbow Six roster Project Zero ahead of the Six Invitational. The European roster will represent the organisation at Rainbow Six Siege’s season-ending event in Paris, taking place from February 2nd to 15th. Unveiled on…
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill. The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’. The deal brings together Orreco’s proprietary AI platform with its…
North American collegiate esports platform PlayVS has acquired fellow esports platform Vanta Esports to improve access to esports competition and coaching. The acquisition aims to build a more comprehensive collegiate esports ecosystem spanning K-12 schools and colleges across North America…
The following article "News: WBD-Netflix, Disney, Nielsen and more" originally appeared on Sports Media Watch. Netflix and Warner Bros. Discovery amend their merger agreement to an all-cash structure; Disney reportedly expected to name successor for CEO Bob Iger next month; and streaming television…
Media and entertainment group Global has acquired a majority stake in Gary Neville’s sports content studio, The Overlap. This move follows the launch of Global’s sports entertainment division last year. The Overlap will now sit within Global Studios, which focuses on video-first podcasts and…
Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…
The following article "WBD reportedly planning to reject latest Paramount takeover bid" originally appeared on Sports Media Watch. The Warner Bros. Discovery board is planning to reject Paramount’s amended all-cash hostile takeover bid when it meets next week, according to Lucas Shaw of Bloomberg…
The green is turning magenta! Telekom has acquired the largest international golf package. Starting in January 2026, MagentaTV will present an extensive live golf offering with 131 tournaments. The year-round program
FloSports is deepening its ties to dirt racing and investment in the sport with the acquisition of the Lucas Oil Late Model Dirt Series (LOLMDS) from Lucas Oil Products. The
The following article "YouTube acquires Academy Awards starting in ’29" originally appeared on Sports Media Watch. The biggest non-sports program is moving exclusively to streaming. Visit Sports Media Watch for more sports media news and information.
