The business of sports tech, in brief.
ESPN’s “Year of the Super Bowl” efforts that began right after Super Bowl LX are closing in on first and goal. And to give that campaign a fitting underscore, the
Producing an NFL game is complicated enough. Doing it from the other side of the world — with hundreds of crew members, a sprawling IP-based compound, studio programming tied back
Coming off a record-breaking season, CBS Sports is expanding HDR across its entire slate of weekly game productions. The move, which completes a transition that began with Super Bowl LVIII
The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Hollywood Park, has nonstop activity
The NFL is launching its most expansive creator programming yet, bringing together dozens of digital creators, storytellers and cultural voices across football, food, fitness, fashion, lifestyle, gaming, comedy and more.
The avatars of actual athletes have populated video-sports gaming for years. Platforms like NBA 2K26, EA Sports Madden NFL, EA Sports FC, and MLB The Show use real-world athlete likenesses,
ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables
NBC Sports opens its 21st season of Sunday Night Football tonight with the 2026 NFL Kickoff Game from Lumen Field in Seattle, where the Seahawks raise their Super Bowl LX
With the USTA taking over the host broadcast operations at this year’s US Open, ESPN has been able to dedicate more production resources that ever before to its domestic and
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL’s 50th anniversary. The
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell’s office to change their schedule, as the season
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform…
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform…
ESPN is opening the 2026 college-football season with a decidedly new look behind the desk. In Bristol, CT, the company has completely rebuilt flagship Studio W, a 148-million-pixel production environment
Twenty-five years ago this week, Andy Freedman landed one of his first gigs in the sports television industry. There was just one catch: he didn’t have a place to sleep.
One of sports television’s all-time great properties hits a milestone this weekend as the college football season gets underway. This weekend in Baton Rouge, College GameDay will mark its 500th
Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for college football, NHL In what the network is calling its “most technologically advanced studio ever built,” Studio
Year 2 of Big 12 coverage opens Saturday at West Virginia with a larger technical complement, centralized graphics workflow, and SMT integration College football is becoming a bigger part of
College football has long represented one of the largest and most complicated weekly production undertakings at ESPN. In 2026, that sprawling operation is getting another technological lift. Across its college-football
EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas Day games and Netflix-exclusive boxing events to bars and
