The business of sports tech, in brief.
After the 18-week marathon of the NFL regular season, it’s finally crunch time of the playoffs. CBS Sports — which posted record-setting viewership and led the NFL during the 2025
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, ABC hockey on ESPN up 89%
As NBCUniversal heads into an unprecedented month of live sports programming, several NBC Sports production leaders gathered at 30 Rock on Wednesday to provide a sneak peek at some of
As the College Football Playoff reaches its penultimate round, ESPN is once again turning the CFP Semifinals into a showcase for large-scale, multiplatform production. On Thursday and Friday, the broadcaster
NBCUniversal has big plans for Peacock during its “Legendary February”, unveiling a host of new live-streaming features for its coverage of the the 2026 Milan Cortina Winter Olympics, Super Bowl
NFL Films and X announce the renewal of NFL Top 100 on X, extending the player-voted countdown series for a second season on X in 2026. Building on the success
The following article "Peacock’s latest NFL exclusive falls shy of ten million mark" originally appeared on Sports Media Watch. In an era where record streaming audiences are now routine, the latest Peacock NFL exclusive was not exactly a blockbuster. Visit Sports Media Watch for more sports media…
With the 2025 NFL regular season officially in the books, how did the latest round of production and video-based innovations shape how the game was presented to fans this year?
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, ESPN sees largest NBA Christmas audience
The following article "NFL Christmas average dips, but Lions-Vikings sets streaming record" originally appeared on Sports Media Watch. The NFL's Christmas Day audience dipped for a second-straight year exclusively on streaming, but the league still delivered a record streaming audience. Visit…
The new milestone arrives in a game with minimal competitive implications.
As the College Football Playoff rolls into the Quarterfinals this holiday week, ESPN is once again leaning into one of its most powerful differentiators: production scale. The network will ring
A year-old league streaming record remains intact.
Data visualization tools are now ubiquitous across every live NFL broadcast, as production teams look to bring data-centric storytelling to fans on a wider scale. Since the launch of NFL
In its second year, the expanded College Football Playoff is settling into a familiar — yet demanding — operational rhythm for ESPN. The First Round once again transforms four college
TNT Sports’ networks and platforms will present wall-to-wall coverage of Saturday’s College Football Playoff first round highlighted by an exclusive doubleheader — No. 6 Ole Miss hosting No. 11 Tulane
NFL fans can get ready for the Peacock Holiday Exclusive Week 17 NFL game (Baltimore Ravens at Green Bay Packers, 8 p.m. ET on Sat., Dec. 27) in NFL Universe
ESPN is adding another data-driven layer to its alternate-telecast playbook. Beginning Dec. 22, the network will debut MNF Playbook with Next Gen Stats, a new analytics-powered NFL presentation designed specifically
EA SPORTS is bringing its biggest-ever presence to Super Bowl LX week, turning the Bay Area into a celebration of modern sports culture. Beyond the action on the field, EA
Few workplaces in the entertainment industry are more chaotic than an NFL sideline: the roar of 70,000 fans, the churn of players and staff, the hum of television crews threading
