The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news: Basketball · United States

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Partnerships · 7 May 2026 · US

Sporticast: Duke, Amazon Test the Edges of College Media Rights

On the 550th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman are joined by colleague Lev Akabas to discuss a number of current sports business topics, including the backlash to Duke’s new basketball streaming deal with Amazon. The Blue Devils announced last week a new multiyear…

Sportico
Broadcast & Streaming · 28 Apr 2026 · US

Ex-NBA Exec Named CEO of Traveler-Focused Streaming Network

Former NBA and Drone Racing League executive Rachel Jacobson was recently named CEO of ReachTV, an ad-supported streaming network serving hotels, airports and plane passengers. Its content includes live NFL and NBA games as well as original content aimed at travelers. The company boasts a monthly…

Sportico
Broadcast & Streaming · 18 Apr 2026 · US

NBA Play-in viewership up thus far in streaming debut on Prime Video

The following article "NBA Play-in viewership up thus far in streaming debut on Prime Video" originally appeared on Sports Media Watch. Now airing exclusively on streaming, NBA Play-in Tournament viewership is nonetheless trending ahead of last year on cable. Visit Sports Media Watch for more…

Sports Media Watch
Broadcast & Streaming · 16 Apr 2026 · US

NBA regular season audience sees marked increase in year one of rights deal

The following article "NBA regular season audience sees marked increase in year one of rights deal" originally appeared on Sports Media Watch. The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA regular season averaged 1.78 million viewers…

Sports Media Watch