The business of sports tech, in brief.
NBC Sports is clearly focused on getting set for its “Legendary February,” but this weekend’s effort for its first 2026 NFL Playoff game, between the New England Patriots and Los
After the 18-week marathon of the NFL regular season, it’s finally crunch time of the playoffs. CBS Sports — which posted record-setting viewership and led the NFL during the 2025
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, ABC hockey on ESPN up 89%
As NBCUniversal heads into an unprecedented month of live sports programming, several NBC Sports production leaders gathered at 30 Rock on Wednesday to provide a sneak peek at some of
As the College Football Playoff reaches its penultimate round, ESPN is once again turning the CFP Semifinals into a showcase for large-scale, multiplatform production. On Thursday and Friday, the broadcaster
NBCUniversal has big plans for Peacock during its “Legendary February”, unveiling a host of new live-streaming features for its coverage of the the 2026 Milan Cortina Winter Olympics, Super Bowl
NFL Films and X announce the renewal of NFL Top 100 on X, extending the player-voted countdown series for a second season on X in 2026. Building on the success
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and reports around the industry. In this week’s
The following article "Peacock’s latest NFL exclusive falls shy of ten million mark" originally appeared on Sports Media Watch. In an era where record streaming audiences are now routine, the latest Peacock NFL exclusive was not exactly a blockbuster. Visit Sports Media Watch for more sports media…
With the 2025 NFL regular season officially in the books, how did the latest round of production and video-based innovations shape how the game was presented to fans this year?
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, ESPN sees largest NBA Christmas audience
The following article "NFL Christmas average dips, but Lions-Vikings sets streaming record" originally appeared on Sports Media Watch. The NFL's Christmas Day audience dipped for a second-straight year exclusively on streaming, but the league still delivered a record streaming audience. Visit…
The new milestone arrives in a game with minimal competitive implications.
This year featured its share of groundbreaking live-sports productions and SVG was there to showcase all the behind-the-scenes technology that brought them to life. From massive shows like Super Bowl
As the College Football Playoff rolls into the Quarterfinals this holiday week, ESPN is once again leaning into one of its most powerful differentiators: production scale. The network will ring
Seven data visualizations that defined the business of sports in 2025.
A year-old league streaming record remains intact.
Data visualization tools are now ubiquitous across every live NFL broadcast, as production teams look to bring data-centric storytelling to fans on a wider scale. Since the launch of NFL
The following article "The Needle: Nielsen Big Data + Panel is redefining TV measurement" originally appeared on Sports Media Watch. On a special edition of “The Needle,” Derek Futterman talks to industry professionals, including a Nielsen executive, about the measurement company’s shift to a new…
As Netflix continues to ramp up its effort to eventize live sports events, it kicks off its most eventful live-sports week to date tonight when influencer-turned boxer Jake Paul steps
