The business of sports tech, in brief.
Following Sunday’s Super Bowl LX, ESPN and Disney unveiled “We’re Going,” a high-energy, fast-paced, cameo-filled marketing campaign for ESPN’s inaugural Super Bowl, set for February 2027. The spot, which debuted
More than 100 million viewers tuned in for the big game and the Apple Music Super Bowl LX Halftime Show, broadcast live on NBC from Levi’s Stadium in Santa Clara,
An estimated 124.9 million viewers watched Super Bowl LX on Sunday, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
The newly upgraded distributed antenna system (DAS) at Levi’s Stadium proved itself up to the annual Super Bowl stress test Sunday, with Verizon, AT&T and T-Mobile all claiming new stadium records or big increases for game-day wireless data use on their networks during Super Bowl 60. According to…
The following article "News: YouTube TV, MLB.TV, NFL and more" originally appeared on Sports Media Watch. YouTube TV is launching a sports plan priced at $65/month; new MLB.TV subscriptions will be purchased through the ESPN App; and NFL commissioner Roger Goodell discusses potential international…
For ESPN, Super Bowl LX was not only about surrounding the biggest game of the year with comprehensive studio coverage — it was also about deliberately positioning the network for
Despite the game taking place right in the middle of NBC Sports’ busiest month ever, its production and operations teams pulled off a massive Super Bowl LX broadcast on Sunday
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site of every Super Bowl is a consistent hub of content for countless media outlets, but a ton
STADIUM TECHNOLOGY NEWS NBC Sports pushes broadcast tech boundaries in Super Bowl LX production Super Bowl LX’s broadcast production leaned on nearly 100 dedicated cameras, expanded replay channels and enhanced graphics systems as NBC Sports built its coverage on an accelerated Sunday Night…
It’s simply not a Super Bowl without a cavalcade of Sony gear. That legacy continues today at Super Bowl LX, where the company has rolled out its most significant presence
For NBC Sports, the foundation of its Super Bowl LX game broadcast is already one of the most powerful production platforms in all of sports television. Sunday Night Football is
When NBC Sports arrived at Levi’s Stadium to build Super Bowl LX, the compound it assembled looked far less like a collection of independent mobile units and far more like
Broadcasters continue to raise the bar when it comes to producing an eye-catching pregame show For decades, Super Bowl Sunday has been more than just a championship football game. It
The annual in-venue show is a partnership between the NFL and the host venue NFL fans will call the Bay Area home for Super Bowl LX, and, for those attending
Studio programming is deploying multiple sets at Levi’s Stadium in Santa Clara, CA While NBC Sports preps for its exclusive English-language coverage from the Bay Area, Telemundo Deportes is beefing
There are many reasons why NBC’s NFL coverage carries such a big-game, eventized feel, but few are as immediately visible as the network’s commitment to high-end, real-time graphics and visual
For a digital-first brand like Bleacher Report, Super Bowl week is no longer about producing a single show, set, or activation. It is about operating a high-volume, social-first content engine
Three Sony HDC-F5500s will capture this look on the broadcaster’s concourse studio set In recent years, networks are constantly tinkering with their camera complement to supply the much-desired cinematic and
Onsite experts and shop inside the stadium are providing quick solutions Before any live event production, there is a high probability that unpredictable issues will pop up from time to
