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The business of sports tech, in brief.

Broadcast & Streaming news: American football · North America

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Broadcast & Streaming · 16 May 2026 · US

NFL believes it is meeting viewers where they are with streaming deals

The following article "NFL believes it is meeting viewers where they are with streaming deals" originally appeared on Sports Media Watch. The NFL sees Netflix not as a platform it is trying to drive viewers to join, but one where its audience already resides. Asked by this writer about the added…

Sports Media Watch
Broadcast & Streaming · 15 May 2026 · US

NFL Brings in the Nickel Package as a Defense Against Streaming Beefs

The morning after releasing its overstuffed 2026-27 schedule, the NFL on Friday reiterated that its traditional TV partners remain integral to the league’s increasingly atomized distribution scheme. Speaking with reporters on a Zoom call, NFL exec VP of media distribution Hans Schroeder declared…

Sportico
Broadcast & Streaming · 8 May 2026 · US

WSJ: Rupert Murdoch spoke to White House about NFL streaming deals

The following article "WSJ: Rupert Murdoch spoke to White House about NFL streaming deals" originally appeared on Sports Media Watch. Fox Corporation's campaign against the NFL's streaming deals reportedly reached the highest levels of the company and the government. Visit Sports Media Watch for…

Sports Media Watch
Broadcast & Streaming · 5 May 2026 · US

NFL exec: Streamers may be “more fan-friendly” option than ESPN

The following article "NFL exec: Streamers may be “more fan-friendly” option than ESPN" originally appeared on Sports Media Watch. An NFL executive sheds some light on how the league views streaming vs. cable. Visit Sports Media Watch for more sports media news and information.

Sports Media Watch
Broadcast & Streaming · 28 Apr 2026 · US

Ex-NBA Exec Named CEO of Traveler-Focused Streaming Network

Former NBA and Drone Racing League executive Rachel Jacobson was recently named CEO of ReachTV, an ad-supported streaming network serving hotels, airports and plane passengers. Its content includes live NFL and NBA games as well as original content aimed at travelers. The company boasts a monthly…

Sportico
Broadcast & Streaming · 27 Apr 2026 · US

Sound for the NFL Draft Show Balances Often Conflicting Goals

The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast Last week’s NFL Draft, the 92nd annual edition, reflected the event’s

Sports Video Group