The business of sports tech, in brief.
NBCUniversal has big plans for Peacock during its “Legendary February”, unveiling a host of new live-streaming features for its coverage of the the 2026 Milan Cortina Winter Olympics, Super Bowl
NFL Films and X announce the renewal of NFL Top 100 on X, extending the player-voted countdown series for a second season on X in 2026. Building on the success
The following article "Peacock’s latest NFL exclusive falls shy of ten million mark" originally appeared on Sports Media Watch. In an era where record streaming audiences are now routine, the latest Peacock NFL exclusive was not exactly a blockbuster. Visit Sports Media Watch for more sports media…
With the 2025 NFL regular season officially in the books, how did the latest round of production and video-based innovations shape how the game was presented to fans this year?
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, ESPN sees largest NBA Christmas audience
The following article "NFL Christmas average dips, but Lions-Vikings sets streaming record" originally appeared on Sports Media Watch. The NFL's Christmas Day audience dipped for a second-straight year exclusively on streaming, but the league still delivered a record streaming audience. Visit…
The new milestone arrives in a game with minimal competitive implications.
As the College Football Playoff rolls into the Quarterfinals this holiday week, ESPN is once again leaning into one of its most powerful differentiators: production scale. The network will ring
A year-old league streaming record remains intact.
Data visualization tools are now ubiquitous across every live NFL broadcast, as production teams look to bring data-centric storytelling to fans on a wider scale. Since the launch of NFL
In its second year, the expanded College Football Playoff is settling into a familiar — yet demanding — operational rhythm for ESPN. The First Round once again transforms four college
TNT Sports’ networks and platforms will present wall-to-wall coverage of Saturday’s College Football Playoff first round highlighted by an exclusive doubleheader — No. 6 Ole Miss hosting No. 11 Tulane
ESPN is adding another data-driven layer to its alternate-telecast playbook. Beginning Dec. 22, the network will debut MNF Playbook with Next Gen Stats, a new analytics-powered NFL presentation designed specifically
Few workplaces in the entertainment industry are more chaotic than an NFL sideline: the roar of 70,000 fans, the churn of players and staff, the hum of television crews threading
For ESPN, the month of December is a marathon of high-stakes football compressed into a sprint. This weekend, seven conference championships will flood four networks — marquee SEC, ACC, Big
The much anticipated Big Ten Championship Game between Ohio State and Indiana — ranked No. 1 and No. 2, respectively — will take place in primetime tomorrow at the NFL’s
The streaming giant posts big results for the day after Thanksgiving.
ESPN will deliver an extensive slate of action during Dr Pepper Championship Week, featuring some of the sport’s biggest matchups on ABC, ESPN, ESPN2, ESPN Radio, and ESPN+. Champions will
This Friday marks a new high point in Amazon Prime Video’s live-sports journey. The streamer will deliver its largest single-day slate of live sports programming to date. The roughly 15-hour
When the Baltimore Ravens and Cincinnati Bengals square off on Thanksgiving night, Peacock streamers will get a distinctly different look at the game thanks to the return of the EA
