The SportsTech Brief

The business of sports tech, in brief.

Olympics tech news · Italy

Showing
Sport
Broadcast & Streaming · 20 Jan 2026 · GB, IT

BBC unveils Milan-Cortina broadcast plans

BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…

Sport Industry Group
Broadcast & Streaming · 7 Jan 2026 · IT, US

NBCUniversal Sells Out Ad Inventory for 2026 Winter Olympics

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more

Sports Video Group
Broadcast & Streaming · 26 Nov 2025 · GB, IT

Channel 4 secures Milano Cortina 2026 broadcast rights

Channel 4 has been confirmed as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. The deal marks the broadcaster’s eighth consecutive Paralympic Games since London 2012. Channel 4 will provide extensive coverage of the Games across its free-to-air linear and…

Sport Industry Group
Page 3