The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · Italy

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Sport
Broadcast & Streaming · 6 Feb 2026 · AT, IT

Inside Austrian Broadcaster ORF’s Winter Games Production

ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country’s most popular winter sports direct to viewers at home. ORF’s viewers

Sports Video Group · +1 other outlet
Broadcast & Streaming · 5 Feb 2026 · CN, IT

Alibaba Brings Cloud-Based AI Innovation to Winter Olympics

Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina

Sports Video Group
Broadcast & Streaming · 5 Feb 2026 · IT, US

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, Feb. 6-22.

Sports Video Group
Broadcast & Streaming · 20 Jan 2026 · GB, IT

BBC unveils Milan-Cortina broadcast plans

BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…

Sport Industry Group