The SportsTech Brief

The business of sports tech, in brief.

Zenoti

Funding rounds

No funding rounds tracked yet.

Latest news

Startups · 15 Jan 2026 · Global

The Future of Retention Is Personal — and Built on AI

For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.

Athletech News