The SportsTech Brief

The business of sports tech, in brief.

Urban Zoo

fan engagement · HQ United Kingdom

Provides world-leading digital platforms for sports brands.

Funding rounds

1 round tracked · US$25.4M disclosed (approximate USD)

CompanyAmountRoundInvestorsCountryDate
Urban ZooGBP 20MundisclosedBGFGB15 July 2026

Latest news

Funding · 17 July 2026 · GB

Urban Zoo secures £20m BGF investment

Sports technology company Urban Zoo, founded in 2013, has secured a £20m investment from growth capital investor BGF. The funding has been raised to support the development of Urban Zoo’s proprietary digital platform, Gamechanger, which manages content workflows and delivers websites, apps, mobile…

Sport Industry Group
News · 15 July 2026 · GB

BGF invests £20m in Urban Zoo to drive global growth

Sports technology business Urban Zoo has secured a £20 million investment from BGF. BGF’s investment will support the development of Urban Zoo’s proprietary technology, while enabling the company to capitalise on the significant growth potential across international markets, particularly in North…

BusinessCloud