The SportsTech Brief

The business of sports tech, in brief.

TubeBuddy

other

an AI-enabled optimisation platform for YouTube creators

Funding rounds

No funding rounds tracked yet.

Latest news

M&A · 24 Feb 2026 · Global

FaZe Esports parent company acquires creator tech platform TubeBuddy

FaZe Esports’ parent company, GameSquare, has announced its acquisition of TubeBuddy, an AI-enabled optimisation platform for YouTube creators. Accounting for this new asset, the media conglomerate expects to generate $85 (~£63m) to $90m (~£67m) in revenue for the 2026 fiscal year, a gross margin…

Esports Insider