The SportsTech Brief

The business of sports tech, in brief.

ProDataStack

performance analytics · HQ United Kingdom

ProDataStack provides a data and analytics platform built specifically for elite sport to help professional athletes understand, evidence and negotiate their value.

Funding rounds

No funding rounds tracked yet.

Latest news

Startups · 28 Jan 2026 · GB

Man City contract dilemma sparks business

Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…

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