The business of sports tech, in brief.
fan engagement
Playlist is a fitness technology company that owns platforms including ClassPass and Mindbody.
1 round tracked · US$7.5B disclosed (approximate USD)
| Company | Amount | Round | Investors | Country | Date |
|---|---|---|---|---|---|
| Playlist | USD 7.5B | undisclosed | L Catterton | 16 July 2026 |
Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company's enterprise business across its Mindbody and Kite brands
AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue
Playlist’s second major AI launch this summer, Customized Websites gives Mindbody and Booker customers fully managed sites with built-in booking tools
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.
Playlist launches Kite, a SaaS platform built for multi-brand fitness franchises, months after closing its $7.5 billion merger with EGYM.
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
