The SportsTech Brief

The business of sports tech, in brief.

PIF

Investor · HQ Saudi Arabia

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Latest news

M&A · 10 Feb 2026 · GB, SA

HUMAIN launches sport arm with ai.io deal

PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…

Sport Industry Group