The business of sports tech, in brief.
sports data · HQ United Kingdom · geniussports.com
Official sports data, betting technology and fan engagement services for leagues, sportsbooks and media. Based in London.
No funding rounds tracked yet.
Data-driven sports technology provider Genius Sports has formally reaffirmed its 2026 financial guidance, reinforcing investor confidence in its long-term strategy as global betting markets increasingly formalise and sports leagues lean heavily on third-party digital infrastructure.
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
Genius Sports, LeoVegas and the European Leagues tell iGB why micro-betting and the rising importance of data are behind the next evolution of football betting.
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony
Global real-time sports data provider Genius Sports Limited (NYSE: GENI) and media research firm MediaScience have released a joint biometric study revealing that advertisements broadcast immediately after emotionally heightened moments in live sports deliver double the unaided brand recall of…
Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…
The Pac-12 conference has announced a pair of agreements with Genius Sports and Compliance 360 (IC360) focused sports betting integrity. In addition, the Genius Sports deal includes services related to
Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN), significantly expanding its exclusive, data-powered augmented advertising footprint across live, local NBA broadcasts.
Genius Sports Limited has addressed market scepticism following its definitive agreement to acquire Legend, a global digital sports and iGaming media network, in a deal valued at up to USD1.2 billion (AUD1.6 billion).
Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media…
Genius Sports expects its acquisition of Legend will result in the creation of a “digital sports and gaming media powerhouse”.
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
NBC Sports is teaming again with the NFL, EA SPORTS, and Genius Sports to present the EA SPORTS Madden NFL Cast, a data-powered alternate broadcast that merges live football with
