The SportsTech Brief

The business of sports tech, in brief.

Bruin Capital

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Latest news

M&A · 7 July 2026 · Global

Versant Acquires Full Swing For $530m

Versant Media Group, Inc. has announced it has entered into a definitive agreement to acquire Full Swing, a leading sports technology company with patented hardware and integrated software used by consumers, competitive athletes, coaches, and commercial venues. Under the terms of the agreement…

iSportConnect
M&A · 6 July 2026 · Global

Versant To Acquire Full Swing for Approximately $530 Million

Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investors for approximately $530 million in

Sports Video Group
Funding · 6 July 2026 · Global

Versant to Acquire Full Swing Golf Tech From Bruin Capital for $530M

As part of its ongoing directive to build up its golf vertical, Versant Media Group on Monday announced an agreement to acquire the sports-tech company Full Swing from an ownership group led by Bruin Capital for $530 million in cash. Originally developed as a golf simulator and used as a training…

Sportico