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Broadcast & Streaming news: American football

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Broadcast & Streaming · 19 Dec 2025 · Global

The Needle: Nielsen Big Data + Panel is redefining TV measurement

The following article "The Needle: Nielsen Big Data + Panel is redefining TV measurement" originally appeared on Sports Media Watch. On a special edition of “The Needle,” Derek Futterman talks to industry professionals, including a Nielsen executive, about the measurement company’s shift to a new…

Sports Media Watch