The business of sports tech, in brief.
The Australian Professional Leagues (APL) and Paramount Australia and New Zealand (ANZ) have finalised a landmark three-year media rights extension, ensuring Paramount+ remains the exclusive streaming home of domestic professional football.
The Australian Football League (AFL) has announced a multi-year renewal and expansion of its partnership with Tradable Bits, selecting the company’s fan data platform to power digital engagement across both the AFL and AFLW.
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions for the Eurovision Song Contest 2026 in Vienna, supporting Austrian national broadcaster ORF in partnership with the
Fernwood Fitness, Australia’s leading women-only health and wellness network, has announced a partnership with Ovum AI, an innovative health-tracking platform.
Nine Group has announced a five-year partnership with Netball Australia, securing the exclusive broadcast and streaming rights for Suncorp Super Netball, all Australian Diamonds matches, and the Netball World Cup Sydney 2027.
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
The Professional Fighters League (PFL) has renewed its multi-year partnership with U-NEXT, a video streaming platform in Japan. Under the agreement, U-NEXT will remain the exclusive home of all PFL
Korean League of Legends competition LCK has announced a new partnership with North American personal care brand Gillette. Even though the scope of the collaboration and financial terms of the deal were not disclosed, Gillette will be joining ahead of the start of the LCK 2026 season, which is set…
The 9Network has announced a partnership with Hello Sport for the 2026 NRL season. The collaboration will see one of the nation's most influential sports podcasts embedded into the heart of Nine’s rugby league coverage, reflecting a broader industry shift toward multi-platform engagement and…
With the 2026 AFC Women's Asian Cup kicking off this week, Areto and FIFPRO's partnership will look to protect competing players from online abuse and harmful behaviour. First line of defence All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform…
NDI, which concentrates in plug-and-play IP video connectivity, announces a strategic partnership with Jiaruisen (JRS), a Shenzhen-based technology distributor, to become its official distribution partner for China. The partnership expands
The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader, to modernise the sport’s digital infrastructure across the country.
Republic of Gamers (ROG) has been announced as the official PC sponsor for the LCK Cup Final 2026, set to take place from February 28th to March 1st at Kai Tak Arena in Hong Kong. According to a release, the partnership will see ROG provide hardware support for the LCK Cup final, one of the ……
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The collaboration aims to boost player development and make talent identification more accessible to coaches. An innovative training tool By establishing a…
The Australian Esports League has announced a partnership with the Australian Grand Prix Corporation to launch a student esports tournament. Known as the Victorian Virtual Grand Prix, students from Victorian schools will compete for a chance to win a trip to the Australian Grand Prix, the opening…
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
Tournament organiser BLAST and Ubisoft have extended its global partnership for the Rainbow Six Siege (R6) esports ecosystem until the end of the 2028/29 competitive season. Announced by BLAST earlier this weekend ahead of the 2026 Six Invitational Grand Final, the company also revealed the…
South Korean esports organisation T1 has signed a Memorandum of Understanding (MOU) with the South Korean Navy’s Power Analysis and Evaluation Team. As a result of the MOU, the two parties will collaborate to help strengthen the Navy’s cognitive and analysis capabilities via the integration of…
Tekken 8 world champion Arslan ‘Arslan Ash‘ Siddique has announced that he will move to Japan, selecting the country as his new base for professional activities. The seven-time EVO champion has also formed a strategic partnership with Global Agency Co., Ltd, which looks to support him as he…
